How tourism could be a very powerful force for good

Can tourism truly thrive in an insecure country — and can it be a tool to fight poverty?

In this thought-provoking episode of Tourism Insights, Mr. Horecan explores the realities of Pro-Poor Tourism, an approach that aims to make tourism more inclusive — ensuring that even the poorest communities benefit from the industry’s growth.

Drawing from real experiences and research across Africa, Mr. Horecan breaks down:

  • Why Pro-Poor Tourism is key to reducing hunger and poverty in developing nations
  • Ways governments, investors, and communities can collaborate to create safe, inclusive, and sustainable tourism ecosystems
  • The importance of human capital, trust, and ethical storytelling in transforming tourism into a force for good

This episode goes beyond policy — it’s a call to action for African nations to rethink tourism not just as an industry, but as a pathway to empowerment, cooperation, and peace.

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