About Mr Horecan

About Mr Horecan™

Destination Representation • Project Support • Hospitality Auditing • Tourism Advocacy

I am an Independent Tourism & Hospitality Professional Based in Northern Ireland and working across the island of Ireland and internationally, I help destinations, hospitality businesses, tourism organisations, researchers and community projects improve visitor experiences, communicate their value and create meaningful tourism impact.

Explore My Work
OUR SERVICES

What I Do

Brand Ambassador & Keynote Speaker

Representing and promoting hospitality businesses, tourism brands and destinations through public speaking, industry engagement and professional advocacy.

Hospitality Auditing & Mystery Guest Assessments

Independent assessments of hospitality businesses, visitor experiences and destinations using the PPPT Framework.

Tourism & Hospitality Project Management

Flexible project assistance, coordination and delivery support for tourism, hospitality and community-development projects.

Destination Marketing & Promotion

Creating authentic destination content, promoting local attractions and engaging audiences through digital media, research and on-the-ground exploration.

Media

Mr Horecan Media

My Podcast. My Newsletter. My Industry Voice.

Alongside my professional work, I communicate through two dedicated media channels — The Hospitality Auditor™ podcast and Tourism Insights with Mr Horecan™ blog. Together they form my independent media platform, where I share honest commentary, research, destination stories and industry perspectives with over 20,000 followers across LinkedIn and beyond.

🎙️ The Hospitality Auditor™ Podcast

Auditing Beyond the Gold Stars™

Conversations on hospitality standards, destination experiences, industry ethics and pro-poor tourism. Coming soon to all major podcast platforms.

✍️ The Hospitality Auditor™ Newsletter™

Addressing Contemporary Issues in Tourism & Hospitality Through Research and Insights.

Research, destinations, hospitality commentary and community tourism. Published regularly at mrhorecan.com/insights.

Podcast

Join My Podcast — The Hospitality Auditor™

Auditing Beyond the Gold Stars™

Welcome to The Hospitality Auditor™ Podcast — where we explore the people, stories and issues shaping the hospitality and tourism industry. From hotel operations and guest experiences to leadership, ethics, destination development and tourism research, each episode offers practical insights and honest conversations that go beyond the stars. Whether you're a hospitality professional, tourism leader, student or travel enthusiast, there's something here for you.

🎙️ Be a Guest

Have a story, experience or expertise to share? I'd love to feature you on the podcast. Apply to be a guest and let's have a conversation that matters.

▶️ Watch on YouTube

Subscribe to the Mr Horecan™ YouTube Channel and watch the latest episodes of The Hospitality Auditor™ Podcast. New episodes coming soon.

Newsletter

The Hospitality Auditor™ Newsletter

Addressing Contemporary Issues in Tourism & Hospitality Through Research and Insights.

The Hospitality Auditor™ Newsletter is a monthly written companion to my podcast — where I go deeper into the issues, research and conversations shaping the hospitality and tourism industry. Each edition explores contemporary topics through an independent, research-informed lens, giving professionals, students, researchers and tourism enthusiasts something worth reading.

Industry Issues

Honest commentary on the challenges, trends and debates shaping hospitality and tourism today.

Destination Insights

Research-informed perspectives on places, visitor experiences and destination development across Ireland and beyond.

Pro-Poor Tourism

Examining how tourism policy, practice and business can better serve local communities and vulnerable people.

Research & Reflexive Studies

Translating academic research and professional observations into accessible, practical insights for the industry.

Who I Work With

Who I Work With

I work with a wide range of hospitality and tourism businesses, organisations, institutions and associations across the private and public sectors — bringing independent expertise, research, project support, auditing and advocacy to every engagement.

Hotels & Accommodation

Independent hotels, boutique properties, resorts and serviced accommodation providers.

Restaurants, Cafés & Bars

Food and beverage businesses seeking independent assessment, promotion or project support.

Visitor Attractions & Heritage Sites

Museums, cultural attractions, heritage centres and visitor experience providers.

Tourism Boards & DMOs

Destination management organisations, tourism boards and regional tourism bodies.

Hospitality & Tourism Businesses

Tour operators, travel agencies, event venues and hospitality service providers.

Institutions of Higher Learning

Universities, colleges and hospitality schools seeking research, speaking or project support.

Industry Associations

Professional bodies, trade associations and hospitality and tourism networks.

Community & Voluntary Organisations

NGOs, social enterprises and community groups working in tourism and hospitality.

Private Sector Brands

Corporate clients seeking brand representation, destination marketing or mystery guest assessments.

Public Sector Bodies

Local councils, government agencies and public organisations with tourism and hospitality remits.

Why Choose Mr Horecan

Why Work With Me?

I bring over 25 years of hands-on hospitality and tourism experience, academic knowledge, international exposure and a genuine passion for making tourism work better — for businesses, destinations and communities. Here is why working with me makes a difference.

25+ Years Industry Experience

I have worked across hotels, restaurants, catering and nightclubs. I know the industry from the inside out — operationally, strategically and academically.

International Experience

My experience spans the UK, Ireland, Europe, Africa and beyond. I bring a genuinely international perspective to every project, assessment and conversation.

African & UK Market Knowledge

I have direct professional and cultural experience across African and UK markets, giving me a unique cross-cultural understanding that few tourism professionals can offer.

Multilingual

I communicate professionally in English and Dutch, enabling me to engage with a wider range of clients, partners and audiences across Europe and internationally.

Expert Researcher & Academic

I combine professional experience with academic rigour. I can design, conduct and deliver research projects, literature reviews, case studies and tourism insights.

Keynote Speaker & Industry Mobiliser

I speak at conferences, panels, webinars and events — inspiring action, sharing knowledge and representing brands and destinations with credibility.

Trainer & Facilitator

I design and deliver training, workshops and capacity-building sessions for hospitality and tourism teams, organisations and community groups.

Project & Research Manager

I work flexibly as a project assistant, coordinator, support officer or manager — adapting to the scope and scale of your assignment.

Pro-Poor Tourism Advocate

I champion tourism that creates real social and economic benefits for local people, workers and vulnerable communities — bringing purpose and values to every collaboration.

Goal-Oriented & Results-Driven

I am focused, dependable and committed to delivering outcomes that make a measurable difference to your project, brand or destination.

Podcaster & Writer

As host of The Hospitality Auditor™ podcast and author of the monthly newsletter, I create content that informs, challenges and inspires the industry.

Industry Influencer

With over 30,000 followers and subscribers on LinkedIn, my audience is industry professionals, institutions, brands and tourism leaders. Your message reaches the right people.

Advocacy & Campaigns

Pro-Poor Tourism Advocacy

Tourism Must Benefit Local People.

I am a Pro-Poor Tourism Advocate. I champion forms of tourism that create measurable social and economic benefits for local people, workers, small businesses, vulnerable groups and disadvantaged communities. Tourism has the power to change lives — but only when its benefits are shared fairly.

Local Employment

Advocating for tourism that creates real, sustainable jobs for local people and communities.

Small Business Support

Promoting tourism models that strengthen independent and community-owned businesses.

Food Security

Mobilising the tourism and hospitality industry to address hunger through Tourism4Food™.

Community Ownership

Supporting tourism development that keeps decision-making and benefits within local communities.

Inclusive Access

Ensuring tourism experiences are accessible and welcoming to all, regardless of background.

Responsible Promotion

Promoting destinations in ways that respect local culture, dignity and environment.

Tourism4Food™

ComeEAT™

Feeding 1 Million Children Through the Power of Tourism.

ComeEAT™ is my flagship campaign under Tourism4Food™ — mobilising the vast networks, businesses, professionals and resources of the global tourism and hospitality industry to feed one million children. An industry built on hospitality and abundance has a responsibility to share it. ComeEAT™ is how we do that.

1M

Children to Feed

Our commitment through ComeEAT™

1

Industry United

Tourism and hospitality mobilised as a force for good

0

Excuses

An industry with this much resource has the power to act

Through partnerships with hotels, restaurants, tour operators, tourism boards, hospitality schools and industry professionals, ComeEAT™ deploys the collective power of tourism to reach vulnerable children and communities — one meal at a time.

Events

Events

Learn. Connect. Grow.

I host events that educate, inspire and connect professionals, businesses and communities across hospitality, tourism and the creator economy. From conferences and workshops to webinars, training programmes, networking events and community initiatives — there is always something happening under the MR HORECAN™ brand. Visit events.mrhorecan.com for the full calendar and to register.

Conferences

Workshops

Training Programmes

Webinars

Networking Events

Community Initiatives

Featured Upcoming Event

Living Your Daydream™ — Social Media Creator Academy

A practical creator academy for aspiring and established social media creators in tourism, hospitality and lifestyle. Build your audience, grow your brand and turn your passion into income and impact.

Turn Your Passion into Purpose.

Living Your Daydream™ is a creator academy for the next generation of travel and hospitality storytellers. Whether you want to build a travel blog, a YouTube channel, or a personal brand in tourism — this is where your journey starts.

Learn

Practical skills in content creation, storytelling, and digital presence.

Create

Build your platform with guidance from an industry expert.

Grow

Turn your passion into influence, income, and impact.

About the Founder

Meet Emeka Ihumezie

Founder & Principal, Mr Horecan™

I am a tourism and hospitality professional with over 25 years of hands-on industry experience, academic training and a deep passion for destination development, community-focused tourism and responsible hospitality. Based in Northern Ireland, I work across the island of Ireland and internationally — auditing experiences, representing brands, supporting projects, advocating for communities and telling the stories that make tourism matter. Mr Horecan is not just my brand — it is my life's work.

Contact

Get in Touch

Whether you're a hospitality business, tourism organisation, researcher, institution or brand — I'd love to hear from you. Fill in the form below, send me a WhatsApp message, or connect through any of the channels listed.

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💬 Prefer WhatsApp?

Send me a direct WhatsApp message and I'll get back to you as soon as possible.

Email

hello@mrhorecan.com

Website

mrhorecan.com

The Hospitality Auditor

thehospitalityauditor.mrhorecan.com

Connect with Emeka

linkedin.com/in/mrhorecan

Follow Mr Horecan

linkedin.com/company/mrhorecan

Instagram

@mrhorecan

X / Twitter

@mrhorecan

Facebook

facebook.com/mrhorecan

YouTube

youtube.com/@mrhorecan

TikTok

@mrhorecan

Services

How to Engage Mr Horecan

Whether you need a destination representative, project professional, experience auditor or advocacy partner — Mr Horecan offers flexible, tailored engagement to suit your assignment.

Enquiry

Share the destination, project, organisation, event or assignment you have in mind.

Discovery

Discuss the objectives, audience, location, timeframe, responsibilities and intended outcomes.

Scope and Proposal

Agree the deliverables, level of involvement, schedule, expenses and professional fee.

Delivery

Complete the agreed research, visit, representation, project support, assessment, content or event activity.

Reporting and Follow-Up

Provide agreed outputs, recommendations, content, reporting or continuing support.