Advocacy and Campaigns
Tourism with a Purpose. Advocacy that Matters.
At MrHorecan.com, we believe tourism should go beyond sightseeing—it should transform lives, empower communities, and respond to real-world challenges. Our campaigns are designed to use the power of hospitality and tourism as tools for social change, inclusion, and community development.
Through advocacy, partnerships, and grassroots engagement, we challenge norms, raise awareness, and spark collective action toward a better, more responsible tourism future.
Behind the Hospitality Smile
CAMPAIGN
Behind the Hospitality Smile
"Behind every warm welcome, there’s a worker who deserves respect."
The #BehindTheHospitalitySmile campaign shines a light on the struggles of hospitality workers, especially across Africa and the developing world. It calls for an end to abuse, exploitation, and neglect, and demands fair contracts, decent wages, career growth, and proper worker welfare.
Behind every smile lies a worker fighting to survive — it’s time to protect them and change their story.
👉 See more about how you can support the movement, amplify their voices, and be part of the change.
#SayNoToDirtyKitchen
CAMPAIGN
Don't Let Your Meal Become a Recipe for Disaster. #SayNoToDirtyKitchen
Across Africa and beyond, declining food hygiene standards have become a silent epidemic. Restaurants and food handlers often neglect their responsibilities, leading to normalized poor practices that jeopardize public health. This neglect not only endangers consumers but also erodes trust in local dining establishments, deterring international visitors and affecting livelihoods.
It’s time to break the cycle. The #SayNoToDirtyKitchen campaign, led by Mr. Horecan and convened by Emeka Ihumezie, unites individuals, communities, and organizations to demand accountability, promote clean kitchen practices, and restore confidence in our food systems.
👉 Join us in championing food safety and hygiene. Together, we can ensure every meal is prepared in a clean and safe environment.
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CAMPAIGN
Tourism 4 Food
Eradicating Poverty and Hunger—One Plate at a Time
Tourism for Food is a bold Pro-Poor Tourism campaign powered by Mr Horecan, designed to tackle two of the world’s greatest challenges—poverty and hunger—by strategically deploying the networks, resources, and influence of the global tourism industry.
This initiative recognizes that tourism is not just about travel—it is a powerful, people-driven ecosystem. When harnessed with purpose, tourism can be a force for transformation, inclusion, and community development. Tourism for Food turns this potential into action, feeding the hungry, empowering the poor, and transforming lives—one plate at a time.
Just a Wee Tip
CAMPAIGN
Just a Wee Tip
"A Little Tip, A Big Difference."
The #JustAWeeTip campaign calls for a culture of fair tipping to support poorly paid hospitality workers across Africa and the developing world. By encouraging tipping, we aim to help close income gaps, reduce poverty, and recognize the true value of service work.
Behind every service lies a worker striving for dignity — it’s time to tip fairly and change their story.
👉 Join us in building a fairer hospitality industry through tipping. Together, we can uplift lives and close income gaps.
